The idea of this campaign was to interact with our visitors into Minneapolis using the device that was readily available to them. We wanted to be the “virtual concierge” if they had questions bout where they’re going, what to eat or how to get in or out of those strange walkways hanging above the streets downtown.
During the 2014 MLB All-Star Game we created a Visitor Information Center for 5 days. During the 5 days, up to 65 volunteers donated there time and expertise of the city to help answer questions. Questions varied from where to get a great burger to who do I contact to help tow my car. The Minnesota Twins and MLB helped promote the hashtag on their social accounts as well. We used Hootesuite to monitor, geotag and assign tweets.
The #askMPLS hashtag is still being promoted on social media, buttons worn by concierges, signs on taxicabs and shirts worn by Downtown Improvement District ambassadors. It will also be the main focus at the new Visitor Information Center downtown Minneapolis on a social media wall.
Project Date: June 2014 – Ongoing
Client: Meet Minneapolis
Project Link: minneapolis.org/askMPLS
- Setup a Social Media Command Center generating 24 million Twitter impressions.
- Runner Up for PR News Best Social Media Campaign (6 awards in total)
- 856 contributors during the MLB All-Star Game. (Download Full Infographic)
- Picked up by over 30 traditional media outlets. Here is a video example from CBS.