19
Feb
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SEO

I was asked today what SEO was and why should I care. First we need to establish what the definition is.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know:

 

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