Broken Link Building Opportunities on Wikipedia
Broken link building has it all…
There’s only one problem: finding broken links is a HUGE pain. That is, unless you know about a little-known wrinkle in Wikipedia’s editing system. You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away. Instead, they add a footnote next to the link that says “dead link”:
This footnote gives other editors a chance to confirm that the link is actually dead before removing it. And that simple footnote makes finding broken links in almost any niche dead simple.
First, use this simple search string:
site:wikipedia.org [keyword] + “dead link”
For example, if you were in the SEO space you’d search for something like this:
Next, visit a page in the search results that’s relevant to your site:
Hit ctrl + f and search for “dead link”:
Your browser will jump to any dead links in the references section:
You can also use a new tool called WikiGrabber that allows you to search for dead links on Wikipedia pages.
Once you’ve found a dead link, now what?
Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.
But that would only land you a single link (and a nofollow link at that).
Here’s how to get the most out of the dead links that you find:
As you may expect, a resource that get linked to from Wikipedia usually has A LOT of links from other authoritative sites.
That’s why you want to take your broken link and pop it into ahrefs (or your link analysis tool of choice):
And you’ll get a long list of sites that you can contact about their broken link:
And it took me about 30 seconds to find.