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Broken Link Building Opportunities on Wikipedia

Broken link building has it all…


White hat.


There’s only one problem: finding broken links is a HUGE pain. That is, unless you know about a little-known wrinkle in Wikipedia’s editing system. You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away. Instead, they add a footnote next to the link that says “dead link”:

Wikipedia Broken Link Building

This footnote gives other editors a chance to confirm that the link is actually dead before removing it. And that simple footnote makes finding broken links in almost any niche dead simple.

Here’s how:

First, use this simple search string:

site:wikipedia.org [keyword] + “dead link”

For example, if you were in the SEO space you’d search for something like this:

Google Search String

Next, visit a page in the search results that’s relevant to your site:

Google Search Results

Hit ctrl + f and search for “dead link”:
Page Search

Your browser will jump to any dead links in the references section:

Wikipedia Dead Link

Backlinko reader Danny pointed out that Wikipedia actually has a list of articles with dead links. This makes finding dead links in Wikipedia even easier.

You can also use a new tool called WikiGrabber that allows you to search for dead links on Wikipedia pages.


Once you’ve found a dead link, now what?

Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.

But that would only land you a single link (and a nofollow link at that).

Here’s how to get the most out of the dead links that you find:

As you may expect, a resource that get linked to from Wikipedia usually has A LOT of links from other authoritative sites.

That’s why you want to take your broken link and pop it into ahrefs (or your link analysis tool of choice):

Ahrefs Example

And you’ll get a long list of sites that you can contact about their broken link:


Reference: http://backlinko.com/seo-techniques

Backlink Results

And it took me about 30 seconds to find.

Easy, right?

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